From Zero To 25,000 Ranking Keywords!

One of the most competitive online markets is also one of the most lucrative: the finance specialty.

This website had very little traffic when it first came to us, so it had a very blank canvas.

You can see how we significantly improved their overall keyword ranking in this case study, as well as how we enhanced their anticipated monthly traffic value to over $350,000!


The business owner aimed to outperform the leading brands in the industry.

Before entrusting us with managing their SEO strategies in October 2017, this site launched in July 2017 and gradually increased traffic to roughly 13,000 visits per month.

Together, we came up with an ambitious strategy, starting with a $3,000 monthly budget and working our way up to $40,000 as the results started to come in.

The SEO Audit

This site had no previous penalties as it was relatively new.

We did see that it had some aggressive anchor texts making up 7% of the profile, but we knew we had the budget to diversify.

“Easy Wins” Keyword Analysis

We discovered 230 “Easy Wins” keywords with volumes ranging from 20 to 11,000 MS, ranking in positions 4 to 30.

These keywords were already doing well, so we knew we could concentrate on them to see some quick traffic increases!

All of the keywords had a CPC, indicating that they were all being bid on in Google Ads and were worthwhile to rank for. Some of the lower volume keywords were really very profitable, with CPCs reaching $20 per click!

Given that several of the pages were ranked for a variety of keywords, we took all of this into consideration when choosing the keyword & page objectives.

Additionally, the client was able to use this knowledge to improve their pages with LSI keywords to help their ranks.

Competitive Gap Analysis

This research is intended to assist us in identifying keywords that you are not currently ranking for but that your competitors are. Many fresh ideas for articles can be found using these keywords.

At first, we discovered more than 1000 keywords that other websites were using but this one was not.

Over the course of this campaign, we chose to focus on three different forms of content and applied them to various strategies:

Category Pages

These are broad, high volume keywords that talk in general about a subject.

Product Review Pages

With the content gap analysis, we were able to identify valuable brand and product terms to review. We used this to build a substantial amount of content that would produce revenue.

Supporting Content

After completing a large amount of basic content later on in the campaign, we also started producing supporting content for high-competition keywords.

As an illustration, we may provide support for a broad category keyword with contextually pertinent articles that all linked to the article for the high-competition keyword, laying the groundwork for the rankings. These hub page changes were typically specialized, avatar-specific, or situational.

Kicking Off The SEO Campaign

We provide a variety of high-quality links and content with practically every campaign—these two things are the foundation of SEO.

Budgets are changed to additional material or higher-quality, more potent connections depending on how the campaign performs.

As you can see in the examples below, in order to drive traffic to this site, we largely depended on natural, ethical blogger outreach as well as a ton of blog content.

Here are a few instances of monthly expenditures in the campaign’s development:

Several different products were used to launch this campaign, including content, diversity links, and guest posts.

• 2X Large Diversity Links

• 1X Small Diversity Links

• 2X DA20 Guest Posts

• 3X DA30 Guest Posts

• 2X DA40 Guest Posts

• 7X Blog Content – 1000 Words

As the campaign progressed we added more content and shifted to higher quality links, for example:

• 5X Large Diversity Links

• 10X DA30 Guest Posts

• 15X DA40 Guest Posts

• 5X DA50 Guest Posts

• 16 Blog Content – 1000 Words

Then as we saw the success of content ranking and the large breadth of targeted keywords to rank for, we shifted even more budget into content, while continuing to build high-quality links.

• 4X Large Diversity Links

• 10X DA40 Guest Posts

• 20X DA30 Guest Posts

• 1X DA50 Guest Posts

• 40 Blog Content – 1000 Words


The results of this campaign were tremendous thanks to the well-defined strategy, execution, and great communication with the client.

In the span of less than a year, this site became a major contender in the space ranking for some of the most competitive keywords.

The site’s current traffic value is estimated at $351,000 per month:

It ranks for over 25,000 keywords, and the traffic graph grew aggressively over the last year:


Because of the work that was done as well as how closely we were able to collaborate with the client, this campaign was wonderful for us.

In addition to working closely with our team to pinpoint high targets to concentrate on as the campaign advanced, the client put their trust in us to follow the procedure.

In addition, the higher spend level allowed our team to compile a second competition analysis, which provided the client with information that went beyond the search component of this campaign and influenced business choices.

Do you wish to rule a crowded internet market? Contact us right now!