It’s challenging to launch a new company, and in the competitive market of today, success depends heavily on your online presence.
We share the same piece of advice with all of our new clients, especially those who have recently launched their websites: be persistent and patient.
The adage “good things come to those who wait” is surely familiar to you, and in the case of SEO, it couldn’t be more accurate.
Google typically takes three months of consistent SEO work to acknowledge and reward your efforts. And it may take even longer for a new website to start producing results.
In this case study, we’ll explain how three of our clients used perseverance and consistency to achieve not just their desired results, but even better ones!
Are you prepared to begin?
Background
Three clients will be profiled in this case study: a pet grooming business, a website that sells men’s hair products, and a neighborhood plumber.
Around 50 or fewer visits from organic search were made to each website per month. On top of that, these were practically brand-new sites with no backlinks or keywords to disclose.
Each business created a fantastic, expert website. They experimented with some SEO on their own, specifically a few blog entries here and there, but they weren’t seeing many benefits from their efforts. They decided that in order to ensure that buyers could find them on search engines, they would require professional SEO assistance.
All three customers signed up for our fully managed SEO service, which provides each customer with a campaign manager who handles all the work and develops a unique SEO plan.
The SEO Audit
We always do an SEO analysis of a new client’s website as one of our initial steps. We examine recent traffic patterns, keyword potential, backlinks, anchor text, and other factors.
The supply firm for men’s hair products and the pet grooming business both had brand-new websites with no organic traffic. They had no backlinks from other websites and only achieved rankings for a small number of keywords.
On the other hand, the neighborhood plumbing business was working on its own SEO campaign. They were rated for roughly 300 keywords and received about 150 visitors per month. But it was obvious that much more was required if they were to succeed.
Campaign Planning & Execution
Let’s take a look at how we started helping each of these clients with their websites:
Pet Grooming
We were aware that since this was a new pet grooming website, we needed to lay a solid foundation before they could flourish. Our excellent link-building service, which they may take advantage of, provides in-content, contextual links to their website.
Links are essential for growing organic traffic and helping them establish authority. We noticed that their website lacked content as we added additional links for them across the internet.
Next, we created engaging content that would increase traffic to their website and keep users interested.
Based on our data, we created material using popular search terms like “mobile pet groomer,” “mobile dog grooming,” and “cost of cat grooming.”
Then, we set them up with guest posts, which are blogs that are published on the blog of another business with a link to the client’s website.
With guest articles, you can typically concentrate on obtaining links from popular or authoritative websites. We determined it was more strategically advantageous to concentrate on obtaining connections from high-domain authority websites for our pet grooming business.
Men’s Hair Product Supply
The supply of men’s hair products is a source for grooming. We chose to concentrate on link building because they already had a process in place for producing content.
We set up link-building and produced two excellent guest posts each month. Due to the diversity of their anchor texts in their foundational links, we were able to target some of their lucrative keywords in the high authority guest pieces.
Our marketing managers conducted research on the money-related keywords in the guest articles and discovered that “how to acquire dreads” and “durag advantages” would produce the best results for them.
Local Plumber
This client had already worked on their website, as we mentioned earlier. They contacted us in an effort to increase their web visibility.
Their campaign manager discovered it would be most beneficial to concentrate on both link building and content generation after performing the initial assessment.
Install gas lines was the first term we picked up for a blog post. They were confident that discussing the advantages of laying gas lines in a home would increase traffic to the article.
Along with creating foundational links, we also wrote a guest post about “collapsed sewer lines” that was traffic-based in order to build a lot of connections with high-performing keywords like “plumbing New Orleans.”
Results
Although all three of these clients were thrilled with their work, it’s crucial to remember that it took them longer than the typical three months to get things going.
We warned them in the beginning that it would take longer because their websites were so young, and it did. But boy, was it worth the wait.
After joining with us, the traffic to our pet grooming business tripled. Today, their number of ranked keywords increased from 0 to around 1,000.
They initially joined our company on May 14. More individuals are now finding them, finding out about their services, and hiring them, as you can see above.
We couldn’t have been happier with the outcomes we were able to achieve for the men’s hair product brand. They are a fantastic illustration of what may happen when you are patient, though.
The increase in traffic wasn’t seen until March 2020.
When they don’t see results within the first few months, many firms lose patience and give up, but as you can see below, sticking with the plan is worthwhile.
Over 20,000 views per month were generated by their organic traffic. Being patient is crucial, especially with newly launched websites.
The neighborhood plumber, who was the last client we highlighted in our case study, had outstanding outcomes in all areas. Let’s examine the worth of their free traffic instead.
This New Orleans plumbing business isn’t currently funding online advertisements. However, the worth of the free traffic they are getting is $2,178.
In other words, if they wanted the same amount of visitors to their website, they would have to spend as much on digital advertisements!
Their traffic value increased as a result of our efforts, rising from about $1,000 in October 2019 to more over $2,000 in 2020.
How Quitting Your SEO Campaign Early Hurts You
We all want results right away, but in the realm of SEO, things don’t always work out that way.
Your SEO effort will benefit if you don’t give up. Don’t rely on our word alone, though. Let’s examine some actual companies that discovered the hard way.
When we worked with an audio-visual company a few years ago, there wasn’t a lot of organic traffic. They joined our company at the start of 2018. We anticipated that it would take longer to develop traction as a website with little traffic.
We started developing content, constructing links, and performing SEO magic.
Here is the issue. After six months, the client began to get impatient for significant results. In the autumn of 2018, they decided to cancel just as their traffic started to pick up.
They came to the realization that their hard work throughout the year had paid off after the cancellation.
As a result of their lack of SEO, their traffic quickly decreased once it peaked. They picked up the phone again right away and jumped back on to resume their growth.
We are unable to forecast with certainty when Google will begin rewarding your website, especially for brand-new websites. But if you have persistence and patience, it will happen.
Takeaway
We can therefore assist you with SEO optimization through keyword research, link building, content generation, and more if your company has a new website or one that hasn’t been updated in years.
Regardless matter the sector you work in, we can support you. Law firms, dentist offices, HVAC companies, contractors, hotels, and many other businesses are among our clients.
These customers have all subscribed to our top-selling SEO service in such large numbers. In order to accomplish their objectives, clients can be as involved or as distant from our campaign managers as they’d like.
Because diverse company models require different approaches, we create a unique approach for each campaign. But you must continue to be consistent, that much is certain.
Success is coming, and if you have patience, it will.
Want to learn more or start using our SEO services? Just schedule a call with us, and we’ll get things started!