Learn how we were able to propel a SAAS website up the Google rankings by reading this case study.
This website now receives an estimated $10,000 worth of organic traffic every month!
Overview
This company offers software as a service (SAAS) and has significant contracts.
Since they are highly valuable keywords, it doesn’t matter that the majority of the search volume for the terms they wish to target is low.
This website had outstanding content and a few first page positions, but since this is such a lucrative market, just a few extra customers could easily mean an increase in revenue of over $100,000 a year for each customer. Some of the PPC prices were even as high as $130 per click!
We can help because they have potential but weren’t yet getting any customers.
The SEO Audit
The first step we take when we begin on a job with our managed SEO service is to assess the website.
We examine keyword placement, traffic, links, anchor text, and other factors.
No prior fines were imposed on this website. There had previously been some traffic, but it wasn’t increasing.
They just lacked sufficient link juice, and there was no over-optimization!
In addition to continuing to ensure that we produced regular material, we wanted to boost their link equity.
Keyword Research
Finding Quick Wins
With an average CPC of $20, we discovered 114 terms with volume between 10 and 40 per month. This is a really specialized software, so obviously these are not high traffic keywords, but as we just discussed, this may be quite profitable.
Most of these terms might be found on pages 2-3. Although it would be very profitable for them if we could rank them for easy wins, we were aware from the start that we probably wouldn’t see remarkable traffic graphs for this.
Looking At Competitors
Our ability to identify the keywords that your rivals are presently ranking for but you are not is made possible by the competitive gap analysis.
The majority of the time, using these keywords will help you stand out from the competition and create fresh content.
Between 300 and 10,000 searches per month, we discovered 301 terms, all with CPC. There were several jewels there, and we shared EVERY single one of them with the client.
SEO Strategy
This was a pretty sound fully managed SEO service strategy without too many variations.
Here’s what we did:
Month 1
- 1 Guest Post – exact match with easy win keywords
- 1 Guest Post – exact match with other easy win keywords
- 1 Medium Diversity Links – naked, brand, and partial match
- 1 Blog Content x 1000 words – Focused on keywords in the content gap
Month 2 – Same thing without repeating keywords
- 1 Guest Post – exact match with easy wins
- 1 Guest Post – exact match product page 2 from easy wins
- 1 Medium Diversity Links – Branded, URL, partial match
- 1 Blog Content x 1000 words – keyword from content gap
Month 3 – Same thing without repeating keywords
- 1 Guest Post – exact match
- 1 Guest Post – partial match product page 2
- 1 Medium Diversity Links – Branded, URL, partial match
- 1 Blog Content x 1000 words – keyword from content gap
SEO Results
We have only completed 2 months of links and they haven’t even taken full effect yet…
..but look at this huge spike in keyword rankings:
And the $$$:
Takeaway
Build high-quality, diverse links if you have a lot of content but aren’t ranking well so that you can start obtaining traffic.
Keep in mind that the key is content and authoritative links.
Months four and beyond start to get really interesting because we can push more content to page one, see the consequences of the linking, and have more to target!
Conclusion
As you can see, if you stick to a strategic strategy, you may achieve some fairly remarkable results quickly.
These outcomes were made possible by our completely managed SEO service plan.
To start seeing results, we urge everyone to stick with their SEO strategy and remain consistent for at least three months.