Do you want to know how we managed to boost internet traffic for a car dealership by 147%?
Then you should read this case study!
This dealership didn’t come to us with a blank slate, like a lot of our clients. Their business was suffering as a result of their rankings and keyword usage declining.
Check out how we were able to restore them following a Google penalty and increase their traffic:
Let’s get into it!
Background
This auto dealer has a number of locations throughout the UK. They concentrate on expensive, luxurious cars.
Although the majority of the terms they wish to target have low search volumes, they are incredibly profitable.
First and foremost, they wanted to increase their traffic and rank better for a few important pages.
This is what we did:
First Things First – The SEO Audit
When we acquire a new site, the first thing we always do is review their prior SEO efforts.
Due to the Google Core Algorithm Update in May, this client’s ranks have significantly decreased.
Due to thin and duplicate pages with little to no content and a high bounce rate, this site’s rankings were impacted.
Since the majority of pages often only display inventory pages, this kind of issue is fairly frequent for auto shops. That also implies that there is a fantastic chance to get the traffic back!
They had actually begun using our link-building services on an ad-hoc basis when they noticed some traffic coming back, and a few months later they enrolled in our managed SEO package.
Focusing On Improving Existing Pages Rankings & Traffic With Easy Wins
Increasing traffic to current pages is among the first things we look at.
Many websites are frequently on the verge of ranking and receiving traffic, but they aren’t quite there yet.
In order to do this, we perform our easy wins analysis and look for phrases that the website is ranking for using the metrics below:
- Positions 4-30 with
- KD equal to or less than 30
- Minimum CPC .01
In this method, we may identify important, targetable keywords and pages that are just about to rank and that can be quickly enhanced.
We discovered 460 prospective targets on this website, the most of which were on the bottom of pages 1 through 3 with CPCs between $0.30 and $2.50.
The majority of these phrases and URLs were links to available autos’ product pages. We may take advantage of the low difficulty of the keywords to swiftly generate traffic.
Competitive Gap Analysis
The next step is to look at the keywords your rivals are using that you aren’t yet, and then we concentrate on creating content for these prospects.
The content gap analysis is a little different for the automotive industry.
You’ll frequently discover irrelevant and untargetable keywords when examining the competition gap in this sector (i.e – specific car models, geo-targeted keywords, etc.)
Since most of the top rival websites in this market lack sufficient content, we were able to focus on the quick wins and write extensive blog posts about them.
We worked on both smart content and high-quality link building each month.
SEO Results
We have pushed a lot of the easy-to-win key phrases for this website to page 1 after targeting them. Currently, all ten of the top keywords are found on page 1:
Here’s an example of their #1 exact match key term that experienced serious movement after the 3 month result period of using our managed SEO program.
Takeaway
This client’s organic traffic and traffic value started to steadily rise each month after they switched to our managed SEO service.
We concentrated on creating high-quality content for the site using a variety of link-building strategies.
The site’s backlinks, organic keywords, organic traffic, and traffic value are all steadily increasing, as you can see in the image below.
We’ve restored this site’s organic traffic after several months of diligent work, moved many of their keywords to page 1, and increased the value of their organic traffic by double!
You might be interested in our managed SEO package if you’d want some assistance with your website (even if you’ve received a penalty or seen a decline in traffic).