One of the finest strategies to draw in new clients is to increase the online authority of your service-based business.
People looking for home repair businesses, dental clinics, or legal services want to know if they are hiring subject-matter specialists. High authority websites are promoted by Google’s search algorithm as well. So, in addition to more traffic and keywords, one of your main objectives should be authority building.
This case study will demonstrate how a construction company that collaborated with us increased their monthly traffic by more than 1,000 users. And perhaps more significantly, how they gained authority in the construction sector by increasing backlinks by 400%.
Find out how it was done in the paragraphs below.
Background
A Michigan-based construction company contacted us in an effort to improve their rankings and grow their internet presence. Since the early 1980s, this family-run business has offered specialized services to the people in its service region.
The company’s secondary objective was to optimize their local SEO with Google My Business, but we were aware that a strong SEO plan that included both content creation and link development would increase monthly website traffic. For service-based businesses like our client, local SEO is just as crucial as general SEO.
We knew our managed SEO service was the best option as we started talking to them.
The SEO Audit
We must perform an audit of a client’s website to identify its strengths, shortcomings, and areas for improvement before we can come up with a winning plan.
We started by researching their monthly web traffic. Although there had been some historical development, the company never had more than 250 visits each month. In the same time frame, it had roughly 100 ranking keywords.
Getting backlinks is a powerful and efficient strategy to increase a website’s traffic. A backlink occurs when another website links to your website; this usually happens through blog posts or other material. At any given time, the construction company had an average of 20 backlinks.
Finally, we came to the conclusion that the traffic it currently receives is worth a few hundred bucks per month. Although the customer didn’t have pay-per-click (PPC) advertisements, that is how much it would have cost to buy the same quantity of traffic if they had.
“Easy Wins” Keyword Research
Finding “easy win” keywords is the next phase in the process. These are keywords that are simply addable to a client’s website that are currently ranking in positions No. 4-30.
These keywords often have a moderate to medium level of difficulty and a lower CPC value. They won’t demand as much work as those who are ranked No. 1-3.
150+ “easy win” keywords were discovered. These keywords not only provide us with ideas for new blog posts, but they can also be inserted all throughout web pages to improve ranks.
Competitive Gap Analysis
The competition can be studied in great detail to learn a lot. We look for distinct keywords that our rivals are ranking for after determining the “easy win” keywords. To stay competitive, we can incorporate these keywords into our SEO approach.
The construction company is directly competing with 37 domains. These domains vary in how closely they resemble the client. Even though many of their services are similar, we recognize that every company is unique.
For one rival, we discovered 445 keywords for which our client wasn’t ranked. This list may be searched through by our team to find pertinent keywords that would support our SEO strategy.
The SEO Strategy
After completing a competitive gap study and auditing the client’s website, we are prepared to build and implement a customized SEO strategy. In order to give the customer access to our whole catalog of products and a professional campaign manager to guide them through the process, we enrolled them in our managed SEO service.
The creation of material for the website was the initial phase. To draw in new web users, content is essential. They also aid in establishing a business’s authority in that industry.
For the client, our team looked into hot themes and powerful keywords. In addition, we handled all internal and external links and made sure every piece of content had an effective call to action.
We contacted active blogs in the client’s niche using our link-building service. These backlinks raise a client’s domain authority and let Google know that the website is an important source of information. Making sure there was a variety of anchor texts and backlink sources was another aspect of the link-building approach.
Additionally, this client requested explicitly that we improve their local SEO so that they can rank on Google My Business and show up in the top map pack rankings. Local companies can easily appear in searches by using Google My Business. They input company information, confirm business hours, address neighborhood reviews, and include media.
Take a look at this sample map pack below:
Google bases its determination of local ranking on the relevance of the business to the search, its distance from the user, and the prominence of the neighborhood. Visit this blog post from last year to learn more about local SEO!
In total, this client used a number of items to improve their SEO. By subscribing to our completely managed SEO service, they were able to use anything they required without having to pay for each product separately. Let’s now evaluate the success of our plan.
Results
After implementing this new strategy for a few months, we were eager to present the client with the results. The middle of 2020 saw a significant increase in their traffic.
The customer experienced a record 1,500 visitors this summer, up from less than 250 monthly. We did this, in part, by obtaining higher keyword rankings across blogs and online copy. Additionally, they began to rank highly in the Google map pack.
The client initially only ranked for about 330 keywords, as you can see in the table below. We improved their organic keyword count to 750, with a notable increase in keywords at positions No. 4 through 10.
The SEO plan included link building heavily as well. When the construction company initially began working with us, they had an average of 20 backlinks. The client kept about 100 backlinks as a result of our fresh guest posts and marketing for links. A 400% increase in backlinks is that!
Takeaway
Your company’s success or failure depends on your SEO strategy. The appropriate approach can bring you tens of thousands of new visitors each month. Your company may become stuck in the status quo if you do nothing.
Our goal is to get to know each of our customers. We wish to comprehend their business strategy and their long-term objectives. In this manner, we can collaborate with them to develop an efficient SEO plan that will expand their company.
Thanks to our fully managed SEO service, many of our clients have been successful. They may put their marketing on autopilot and have simple access to all of our digital marketing services. They can also take an active or passive role as they see fit.
Schedule a call with us if you’re interested in learning more.