This case study is a perfect example of just how profitable SEO can be compared to other sources.
A great SEO strategy can lead to insane ROI and that’s what we break down in this case study.
Let’s get into it!
Background
This business is unique because its website is French Canadian and not even American or English.
Even though it’s a French website, the client was fine with us working in our native English for most of our SEO solutions.
This served as an excellent test to determine whether our method would stand up in a non-English use case, and it did.
SEO Audit
To determine what is happening with the site, we always begin with a thorough SEO analysis.
This website wasn’t penalized; it was simply getting little traffic.
They had one exact match at a ranking of 28% and another at 25%, making them slightly over optimized for their lucrative keywords.
This wasn’t a significant deal because they only had a few connections, but it was something to think about.
Keyword Research
Easy Wins – Find “Hidden Goldmines”
When conducting keyword research, we always look for easy wins – phrases for which the website is already ranking, just not at the top. We can typically obtain immediate traffic wins if we target these!
Compared to some other sites, this one had fewer easy wins, but that’s okay because it focuses on the local community. Although there is less traffic than in other sectors, there is more intent, hence conversion rates will be higher.
We identified 43 phrases with monthly search volumes ranging from 20 to 1000 with CPCs of between.20 cents and $5. We began by concentrating on a few high priority that cost $4–$5 each click.
Competitive Gap
We discovered 31 keywords that their rivals were using. These had volumes ranging from 20 to 1,600 ms with CPCs of.10 to $3.
Some of these keywords were for local locations they hadn’t previously targeted, some were well-known appliance brand names they worked with, and still others were excellent keywords for services they provide but don’t currently have pages for or weren’t optimizing for.
They were all displayed to them!
The SEO Campaign
This case study was a little different from the others in that they had already begun performing SEO on their own before enrolling in our managed SEO program.
After receiving their first purchase in March 2016, they experienced a nice uptick.
For some reason, they stopped and didn’t place an order until Aug 2016:
They started ramping up orders around January 2017 with a mix of Large Diversity Links, Press Release services, etc:
Mid 2017, they hopped on our managed SEO program and we went at it more strategically:
Remember we have limited options, this is international AND foreign language, so here’s what the strategy looked like:
Months 1-3 all the same
Diversity Links
Mix of Natural, Branded, and exact match since we have control
Results
As for the results?
BOOM!
What’s even great is that they’ve spent $5,300.99 with us overall.
Ahrefs, however, reports a traffic value of $8k MONTHLY.
$8,000 per month = $96k per year they would have to spend on PPC!!
Takeaway
The lesson here is that consistency is essential.
The charts above show that their SEO decreased when they stopped acting and increased again when they were more dependable.
You might find significant gains for dependable outcomes by employing our SEO method.
Whatever kind of business you run, we most likely have a solution for you.
Additionally, it’s crucial to concentrate on the RIGHT KIND of traffic rather than the volume of visitors.